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The Wall Street Journal Profiles Interaction Associates and Company's Use of Collaboration Methods to Empower Employees and Save Money in the Relocation of San Francisco Office

Interaction Associates is featured in an article by The Wall Street Journal for the collaborative methods the company employed to identify the best option in relocating its San Francisco office. The article, titled "Giving Employees a Say in Where They’ll Work," is in the Small Business section of The Wall Street Journal Online at http://online.wsj.com/article/SB119940482925066291.html.

San Francisco (Issues Wire / PRWEB) January 15, 2008 -- Interaction Associates is featured in an article by The Wall Street Journal for the collaborative methods the company employed to identify the best option in relocating its San Francisco office. The article, titled Giving Employees Say in Where They’ll Work, is in the Small Business section of The Wall Street Journal Online at http://online.wsj.com/article/SB119940482925066291.html.
   
The article examines how IA employed its own innovative collaboration tools and processes to empower an employee team to narrow the range of options in relocating IA's San Francisco office to the most strategic option.
   
"We have developed some of the most innovative collaboration methods in business and they are regularly used by clients to develop leaders, foster great teams, and help companies achieve important strategic and competitive advantages," said Linda Dunkel, President and CEO of Interaction Associates. "We also practice what we teach – and we used those same collaboration methods to get to the best, most cost efficient solution for our San Francisco relocation," added Dunkel.
   
The Wall Street Journal article notes that Interaction Associates is a consulting firm that helps client build collaborative work cultures, and examines closely how IA used a collaborative process for finding the best new office space in San Francisco that supports its work for clients.   
   
"You need to give people a voice in what they're doing and how they're going to experience their work every day," said Dunkel, as quoted in the article. Additionally, in setting up the cross-functional team to manage the space vetting and selection process, Dunkel was careful to delegate responsibility to the team, with constraints and with an eye towards managing her own input and preferences as a leader. "If you're really going to share power, and really going to ask people to step up and do something, you have to be conscious of what your own impact can be to a team, even accidentally," said Dunkel, as quoted in the article.
   
"The Wall Street Journal article focuses on our office relocation – but the larger context is about how collaboration can work in business – and how collaboration methods truly make a difference in terms of bottom line issues," added Marybeth Tahar, Chairman of Interaction Associates. "We know this first-hand, as do an increasing number of companies around the globe that are embedding collaboration tools and methods across their enterprises and with great results," added Tahar.

About Interaction Associates
Interaction Associates (IA) has nearly 40 years' experience in helping companies find breakthrough solutions to business challenges. IA’s integrated management consulting and learning and development services have been used by Fortune 500 companies, government agencies and nonprofit organizations throughout the world. Interaction Associates helps these enterprises set strategic direction, inspire commitment, and build leadership capabilities, leveraging the power of collaborative action for long-term, sustainable results. More information is available at: www.interactionassociates.com

We know this first-hand, as do an increasing number of companies around the globe that are embedding collaboration tools and methods across their enterprises and with great results

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

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