Central Ohio Viral Marketing Agency Announces Launch of Updated Social Media Measurement Tool
Columbus, Ohio Internet marketing agency retires the original Webbed-O-Meter by celebrating the release of the Webbed-O-Meter 2.0, the premier free social media and word of mouth measurement tool.
Columbus, OH (Issues Wire / PRWEB) November 12, 2008 -- Central Ohio online marketing agency, Webbed Marketing, announced that it has updated its popular social media measurement tool. The original Webbed-O-Meter was a product of the vivid imagination of Webbed Marketing's founder and Chief Optimism Officer, Bill Balderaz. Created as a way for businesses to monitor how much social media and word of mouth buzz was being generated around their brand, the growth of new social media outlets and bookmarking sites has led to the release of the new Webbed-O-Meter and the retirement of the original version.
Balderaz was sad to see the "1.0 version" go. Though he was largely unavailable for comment earlier this week, he has recently emerged from mourning with cheerful news. "We are happy to announce that the successor to the original Webbed-O-Meter is up and running," he said. "The Webbed-O-Meter 2.0 upholds our goal to provide an accurate word of mouth metrics tool which is completely free to use. We now draw from 16 sources of consumer generated content, ranging from blog search engines to social bookmarking sites."
With the rise in popularity of social media outlets like Twitter and bookmarking sites such as Digg and StumbleUpon, there has been a demand for some form of online metric which can take an accurate social media and word of mouth measurement for a brand. Webbed Marketing has succeeded where many others have failed: providing a word of mouth measurement tool which is not only accurate, but completely free to use. The Webbed-O-Meter 2.0 runs through a sophisticated algorithm that spent months in careful development.
"The importance of being able to measure social media and word of mouth metrics is that it gives businesses a starting point for conducting a social media campaign or word of mouth episode," Balderaz continued. "The Webbed-O-Meter 2.0 acts as a 'buzz barometer', generating a score from 1-100. This social media metrics tool can then be used to measure the effectiveness of future word of mouth efforts. Additionally, our tool doesn't just tell us how much social media and word of mouth content is being generated, but also where. This allows us not only to focus our efforts on generating social media and word of mouth buzz in corners of the Internet that are not talking about a particular brand, it also allows us to find where negative social media and word of mouth activity might be happening and to steer the conversation in a direction that benefits the brand."
"Chances are most of the online content about an organization has never been approved by a Vice President of Marketing, CEO or legal counsel," Balderaz said. "The social media and word of mouth content which is generated by consumers not only outweighs 'official' content by sheer volume, it also is produced and distributed more quickly and probably enjoys some search engine benefits that official content does not. Every website, product and online personality has a fan base, and critics. The fact is that most brands aren't even aware of the social media and word of mouth that is being Tweeted, Digged and Stumbled about them."
About Webbed Marketing
Webbed Marketing is a team of experts in the internet marketing field. Their goal is to grow businesses through the application of internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services and word of mouth marketing strategies. To learn more about Webbed Marketing visit http://www.webbedmarketing.com/.
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