NCH Corporation Launches Expanded Safety Equipment and Supply Division With New Supply Line Direct™ Catalog and E-Commerce Site
On January 1, NCH Corporation introduced an expanded safety equipment and supply division, along with a new catalog, Web site and expanded safety and maintenance product line. The division, known before as Quality Maintenance Supplies, was also renamed and re-branded as Supply Line Direct.
Irving, TX (Issues Wire / PRWEB) February 12, 2008 -- On January 1, NCH Corporation introduced an expanded safety equipment and supply division, along with a new catalog, Web site and expanded safety and maintenance product line. The division, known before as Quality Maintenance Supplies, was also renamed and re-branded as Supply Line Direct.
Supply Line Direct catalog
More than 5,000 safety, maintenance, material handling, storage and organization products are included in the new 196-page supply catalog. All catalog items, along with additional products, are featured in a new e-commerce site, www.SupplyLineDirect.com.
Supply Line Direct catalogs are being distributed initially to current customers by territory sales representatives in the Chemsearch®, Certified Laboratories and Mantek® divisions of NCH Corporation's North American Chemical group. Catalogs can also be requested on the Web site.
The new name and expanded product line target the objective of NCH chemical divisions to be more strategic suppliers and full-service sources for the safety equipment and maintenance supplies that chemical customers currently buy from other suppliers. The mission of Supply Line Direct, reflected in the tagline for the division, is to provide products designed for "protecting people, your business and the environment.
The largest expansion of the product line was in spill response products, secondary containment, safety equipment and personal protection. New product lines include industrial shelving, storage and various maintenance tools.
The new Web site is a full e-commerce site for new and existing customers to use for sourcing products and placing orders. All catalog items are included in the site. Additional products are being added on an ongoing basis. The site also features special pricing on selected products and a technical information section with articles and information sources on safety, health, maintenance and topics of interest to the operations and maintenance customers of NCH divisions. The site was designed with objectives of delivering easy-to-navigate product lines, clear and bold product presentations, large product photos, clear pricing charts and supplemental product information that the catalog does not have space to provide.
Plans for the division include expanding product lines, growing sales within the NCH customer base, strengthening Web presence and online transactions and generating new customers for the supply and chemical divisions.
ABOUT SUPPLY LINE DIRECT AND NCH CORPORATION - Supply Line Direct is the safety equipment and supply division of NCH Corporation North American Chemical group. NCH Corporation is a privately held company headquartered in Irving, Texas. The company was founded in 1919 and operates globally as a provider of industrial maintenance solutions. NCH divisions operate in 50 countries, providing industrial cleaning and maintenance products, water treatment services, plumbing repair products, pet care products and specialty industrial supplies.
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