Vocus On-Demand Public Relations Software Lifts Killington Resort to New Heights
Vocus' on-demand software enables Killington Resort to simplify and streamline its public relations with its comprehensive media database, news monitoring, and news distribution.
Lanham, MD (Issues Wire / Vocus) July 24, 2008 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Killington Resort, the largest ski and snowboard resort in eastern North America, uses Vocus' PR software to manage its public relations activities. With Vocus' fully-integrated PR software, Killington has been able to maximize its resources to create an effective PR program with significant results.
"Having used other PR management systems, we believe Vocus is far superior to its competitors," said Tom Horrocks, communications manager, Killington Resort. "With Vocus, we were able to put forth a plan that allowed Killington and many of our former sister resorts to utilize the system and maximize our pr and communication dollars. Now each resort uses Vocus either on their own or through a collaborative effort."
Horrocks continued, "Our investment in Vocus has paid great dividends to date. It has proven to be a great way to standardize our communications efforts and keep track of all of our activities."
Killington is the largest resort in the Northeast and is known for its diversity of terrain and network of lifts including three heated gondolas-delivering skiers and riders of all ability levels to groomed wide-open cruisers, classic narrow New England trails, moguls, steeps, and 16 tree skiing areas. The resort stretches across seven mountain areas and features access to 200 trails and 33 lifts with one lift ticket and offers numerous off-mountain winter activities and adventures. With a small public relations staff, coordinating and organizing each of the yearly events and activities can prove very challenging.
"With Vocus, we have one point of management for contacts, lists, activities and news, simplifying and streamlining our time and efforts into press release distribution, news analytics and contact management for a much more manageable and effective public relations program," said Horrocks.
Horrocks concluded, "Vocus is real simple and real effective!"
About Killington Resort
The largest ski and snowboard resort in eastern North America, Killington celebrates its 50th birthday on Dec. 13, 2008 with more than $8.4 million in on-mountain improvements, including the new Skye Peak Express. Killington features diverse terrain, an expansive lift network, the most extensive snowmaking system in the world and numerous off-mountain activities, including après, dining, shopping and lodging options. www.killington.com
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,900 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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